City Branding

Waupaca Wisconsin branding logo

The letter “W” is to reflect the name of the city, county, and state in which it resides: Waupaca, Waupaca County, Wisconsin. The City’s creative logo pays homage not only the location of Waupaca but also the area’s abundant natural resources and rich industrial heritage. The shades of blue in the logo reflect the lakes and rivers in the area.

Brand Guidelines

Fonts

Used for headings.

Used for subheadings.

Used for body copy.

Used in logos. Do not use anywhere else.

Used for decorative headings.

Used in logos. Do not use anywhere else.

Colors

The earthy color palette is reminiscent of the area’s scenery and mood. Teal is often associated with water and the outdoors, while navy is the grounding force that represents tranquility. Together, along with the accent colors, they communicate that Waupaca is balanced — it is both an escape and a vibrant place to live and work.