
The letter “W” is to reflect the name of the city, county, and state in which it resides: Waupaca, Waupaca County, Wisconsin. The City’s creative logo pays homage not only the location of Waupaca but also the area’s abundant natural resources and rich industrial heritage. The shades of blue in the logo reflect the lakes and rivers in the area.
Brand Guidelines
These guides defines visual styles and best practices for the brand of Waupaca. It is not meant to be an exhaustive set of rules but rather a guide to keep the brand consistent and cohesive across channels.
Below you can download various city, department, event and partner logos.
What format should I use?
Package with all Format/Versions – This includes all formats of the logo and various versions (such as one color, white or black only, etc). These packages contain common formats such as .jpg and .png and also contain publish quality versions such as .ai, .eps, .pdf – These are the high-quality versions of the logo. Use these when you are having promotional items, clothing, large banners created or working with a graphic designer.
.jpg – This is a good universal format to use in posters, publications, social media, website, etc. .jpg files have a white background.
.png – This is a good universal format to use in posters, publications, social media, website, etc. .png files have a transparent background allowing whatever is “behind” the logo to show.
.jpg / .png SMALL – These are for use in items such as email signatures, letterhead, email newsletters, etc., where you will need a small sized copy of a logo. They are specially sized small to save disk space when being used.
Resident Logo (Vertical)
Package with all Formats & Versions of Resident Logo
Full Color JPG
Full Color PNG
Full Color JPG Small
Full Color PNG Small
White + 2 Color PNG
All Black PNG
All White PNG
Resident Logo (Horizontal)
Package with all Formats & Versions of Resident Logo
Full Color JPG
Full Color PNG
Full Color JPG Small
Full Color PNG Small
White + 2 Color PNG
All Black PNG
All White PNG
Win-TV
Package with all Formats & Versions of Logo
Full Color JPG
Full Color PNG
Full Color JPG Small
Full Color PNG Small
Waupaca Radio
Package with all Formats & Versions of Logo
Full Color JPG
Full Color PNG
Full Color JPG Small
Full Color PNG Small
Chain to Main Podcast
Package with all Formats & Versions of Logo
Full Color JPG
Full Color PNG
Full Color JPG Small
Full Color PNG Small
Good News Waupaca Logo
Package with all Formats & Versions of Logo
Full Color JPG (with Rotary)
Full Color PNG (with Rotary)
Full Color PDF (with Rotary)
Waupaca Local Live Logo
Package with all Formats & Versions of Logo
Full Color JPG
Full Color PNG
Full Color PDF

Friends of Waupaca Parks Logo
Package with all Formats & Versions of Logo
Full Color JPG
Full Color PNG
Full Color PDF
River Ridge Trail Logo
Package with all Formats & Versions of Logo
Full Color JPG
Full Color PNG
Full Color PDF
Winter Rec Fest Logo
Package with all Formats & Versions of Logo
Full Color JPG
Full Color PNG
Full Color PDF
Fall O Rama Logo
Package with all Formats & Versions of Logo
Full Color JPG
Full Color PNG

Above are examples of the versions of city vehicle logo available [Horizontal/Vertical, Full Color, White, Black]. IT will need to add your department name. Submit an IT request for which version/color of the logo you need, what wording you want and what format it is needed in. As an alternative the logos are linked below. The company you are working with may be able to adjust to the correct wording.
Vehicle Logo Package
Fonts
Used for headings.
Used for subheadings.
Used for body copy.
Used in logos. Do not use anywhere else.
Used for decorative headings.
Used in logos. Do not use anywhere else.
Colors
The earthy color palette is reminiscent of the area’s scenery and mood. Teal is often associated with water and the outdoors, while navy is the grounding force that represents tranquility. Together, along with the accent colors, they communicate that Waupaca is balanced — it is both an escape and a vibrant place to live and work.
Navy
CMYK: (89, 69, 50, 45)
RGB: (29, 55, 71)
Pantone: 174-16 C
Hex: #1d3747
Dark Teal
CMYK: (82, 29, 43, 4)
RGB: (32, 136, 141)
Pantone: 125-15 C
Hex: #20888d
Bright Teal
CMYK: (67, 0, 36, 0)
RGB: (66, 190, 179)
Pantone: 127-5 C
Hex: #42beb3
Gray
CMYK: (31, 24, 25, 0)
RGB: (179, 179, 179)
Pantone: 175-2 C
Hex: #b3b3b3
Gold
CMYK: (19, 35, 100, 1)
RGB: (209, 161, 30)
Pantone: 7-16 C
Hex: #d1a11e
Red
CMYK: (15, 100, 99, 5)
RGB: (200, 33, 39)
Pantone: 48-16 C
Hex: #c82127

Place Logo
Tourism Logo


Parks & Recreation





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